Roborock is committed to innovation in researching, developing, and producing home cleaning devices, particularly robotic, cordless, and wet/ dry vacuum cleaners. Every Roborock product has been designed with an eye on solving genuine problems, so Roborock customers can live better lives. Currently, Roborock is available in more than 140+ countries, including the U.S., Germany, France, and Spain. The company operates out of four locations, with offices in Beijing, Shanghai, Shenzhen, and Hong Kong.
Vision
At Roborock, innovation never stops. We are forever striving to develop innovative ideas into genuinely great products for our customers.
We believe that products can’t just work. They have to work outstandingly well. From the first time they come across our products, we want customers to know that a Roborock is built to last and engineered to perform.
We create products that solve real problems. We do not build features just because we can. Our products must always be carefully thought out to make a real difference in people’s lives.
Technology can be hard for many people to connect with. Whatever we do, from developing products to social media posts, we put people first so that they can relate more easily to us and understand how we can help.
Richard Chang, founder and CEO of Roborock, is passionate about advancing robotics and AI to improve everyday life through user-centric design. A Computer Science graduate from South China University of Technology, he previously led Baidu Maps and worked as a product manager at Microsoft and Tencent. Combining his technology expertise with a focus on real user needs, Richard leads Roborock in developing intelligent home robotics that simplify life.
2014
Founded in July 2014 by Richard Chang, Roborock aims to revolutionize household robotics through AI, with a vision to build the world’s smartest robot vacuum. Within two months, it secured Series A funding, including approximately RMB 20 million (US$3 million) from Xiaomi.
2015
Roborock raised a Series B funding, receiving a capital injection of approximately RMB 1.6 billion RMB ($250 million) from Gaorong Capital, GIC, among others.
2016
In September 2016, Roborock launched its first product with Xiaomi, the Mi Home Robotic Vacuum Cleaner. It became China’s best-selling robotic cleaner, selling over 2 million units by 2018.
2017
Roborock launched their second product in September, the Roborock S5, crowdfunding over 10 million RMB ($1.5 million) within 4 hours of launch.
2018
Roborock officially begins its expansion overseas, recording the best performing year since its founding, selling more than double the units compared to the previous year.
2019
In 2019, Roborock launched the S6 with advanced mapping and optimized cleaning strategies, followed by the S5 Max with precise water control and scheduled mopping. The company invested RMB 190 million (US$30 million) in technological innovation to expand its product portfolio.
2020
In 2020, Roborock launched the H6, its first handheld vacuum, and the AI-powered S6 MaxV with dual-camera obstacle avoidance. The company went public on the Shanghai Stock Exchange STAR Market (688169), while the S6 was recognized as one of the world’s best smart home products by the European Hardware Association.
2021
In 2021, Roborock launched the S7, combining ultrasonic mopping with intelligent mop lifting, followed by the Auto-Empty Dock for up to eight weeks of hands-free dust disposal. The S7 was named one of TIME’s Best Inventions of 2021 for its intelligent cleaning capabilities.
2022
Roborock launched the S7 MaxV Ultra in January, an industry-first robot vacuum system featuring a multipurpose dock that empties, washes and refills itself; winning 17 best of CES media features at its launch during CES 2022. The company’s first wet-dry vacuum, the Dyad, was also launched.
